Job Description

ABOUT THE JOB

Ready to join a fun, growing athletic lifestyle brand? GOAT USA is looking for an exceptional Director of eCommerce who will be responsible for optimizing GOAT USA's digital commerce business. Youll work closely with the GOAT USA eCommerce and marketing teams, reporting directly to the VP of Technology.

The ideal candidate is a data-driven, innovative, and fashion-savvy eCommerce leader with a deep understanding of retail apparel and Shopify platform management. This role drives GOAT USAs DTC and B2B online strategy, scaling infrastructure, optimizing site performance, and enhancing the customer journey. The ideal candidate combines expertise in SEO, geo-targeting, and emerging GSEO strategies with strong leadership skills to deliver growth, brand consistency, and a best-in-class digital shopping experience.

Job Title

Director of eCommerce

Job Purpose

The Director of eCommerceis a data-driven, innovative, and fashion-savvy leader responsible for driving the strategy, execution, and continuous optimization of GOAT USAs digital commerce business across both Direct-to-Consumer (DTC) and Business to Business (B2B) channels. This role oversees GOAT USAs Shopify-based eCommerce platforms, ensuring scalability, seamless functionality, and alignment with the brands creative and goals. With a focus on accelerating revenue growth, enhancing the online customer experience, and elevating brand presence, this role integrates digital merchandising, digital marketing, (including SEO, geo-targeting, and paid media), and emerging Generative Search Engine Optimization (GSEO) strategies, to attract and retain customers. This role also partners cross-functionally with the Product Development, Planning, Marketing, and Operations teams to deliver a cohesive, engaging, and performance-driven online presence.

Job Duties and Responsibilities

• Develop and execute the overall eCommerce and digital strategy across DTC and B2B channels, driving sales growth, and customer acquisition and retention.
• Oversee all aspects of the Shopify platform, ensuring scalability, site speed, navigation, and integration with key systems (ERP, CRM, OMS, and PIM) to support business growth and expansion.
• Direct and implement SEO, GEO-targeting, and Generative SEO strategies to improve visibility, personalization, and AI-driven search performance.
• Willingness to provide hands-on execution of day-to-day activities as needed to achieve company goals.
• Optimize the end-to-end customer journey by improving UX, navigation, search, and conversion rates across consumer and wholesale experiences.
• Define and analyze key performance metrics (AOV, ROAS, CPA, LTV, conversion, retention) to inform strategy and investment decisions.
• Define and Conduct A/B testing and leverage data insights to drive personalization, segmentation, and funnel efficiency.
• Partner cross-functionally with creative, operations, logistics, planning and merchandising to ensure seamless fulfillment, shipping options, accurate inventory, and cohesive brand execution.
• Lead, mentor, and grow a high-performing digital team, fostering collaboration, innovation, and accountability.
• Manage relationships with external eCommerce agencies and vendors to ensure timely, on-brand, and data-informed UI/UX and campaign execution.
• Ensure all eCommerce platforms deliver a best-in-class customer experience, consistent brand identity, and operational excellence as the business scales.
• Ensure the scalability and operational efficiency of both DTC and B2B platforms as the business grows.
• Provide Strategic assessments of current and future landscapes for the latest technology systems.

Requirements

• Bachelors degree in Business, Website Development or related field.
• 10+ years of eCommerce and digital marketing experience, with at least 5 years in a leadership role within the apparel, fashion, or lifestyle sector.
• Strong knowledge of Shopify or Shopify Plus, with experience managing eCommerce platforms.
• Demonstrated success in SEO, GSEO, and GEO-targeting strategies, with a strong grasp of how search and personalization trends are evolving.
• Hands-on experience with marketing tech stacks (e.g., Klaviyo, Google Ads, Meta Ads Manager, Google Analytics 4, SEMrush, etc.).
• Strong leadership and project management skills, with the ability to drive results across cross-functional teams.
• Highly analytical, with an ability to translate data into actionable insights and measurable business outcomes.
• Experience managing international eCommerce operations, including multi-currency, multi-language, and region-specific strategies is preferred.
• Knowledge of apparel merchandizing, sizing complexity, return logistics, and fashion seasonality.
• Experience scaling a B2B self-service portal or wholesale ordering platform.
• Excellent verbal and written communication skills.
• Strong communication, leadership and team management skills.
• Excellent organizational and time management skills.
• Expertise in Microsoft Office Suite (Word, Excel, PowerPoint, etc.)
• Proficiency in design software (i.e., Figma) and familiarity with digital marketing tools and platforms.
• Full-Time, exempt.
• Normal working hours are from 9:00 a.m. to 5:30 p.m., Monday through Friday; must be flexible to work evenings and occasional weekends.
• Location: Plainview, NY

Requirements

• Bachelors degree in Business, Website Development or related field.
• 10+ years of eCommerce and digital marketing experience, with at least 3 years in a leadership role within the apparel, fashion, or lifestyle sector.
• Strong knowledge of Shopify or Shopify Plus, with experience managing eCommerce platforms.
• Demonstrated success in SEO, GSEO, and GEO-targeting strategies, with a strong grasp of how search and personalization trends are evolving.
• Hands-on experience with marketing tech stacks (e.g., Klaviyo, Google Ads, Meta Ads Manager, Google Analytics 4, SEMrush, etc.).
• Strong leadership and project management skills, with the ability to drive results across cross-functional teams.
• Highly analytical, with an ability to translate data into actionable insights and measurable business outcomes.
• Experience managing international eCommerce operations, including multi-currency, multi-language, and region-specific strategies is preferred.
• Knowledge of apparel merchandizing, sizing complexity, return logistics, and fashion seasonality.
• Experience scaling a B2B self-service portal or wholesale ordering platform.
• Excellent verbal and written communication skills.
• Strong communication, leadership and team management skills.
• Excellent organizational and time management skills.
• Expertise in Microsoft Office Suite (Word, Excel, PowerPoint, etc.)
• Proficiency in design software (i.e., Figma) and familiarity with digital marketing tools and platforms.
• Full-Time, exempt.
• Normal working hours are from 9:00 a.m. to 5:30 p.m., Monday through Friday; must be flexible to work evenings and occasional weekends.
• Location: Plainview, NY

ABOUT US

GOAT USA, founded on Long Island in 2016, is a dynamic athletic lifestyle fashion brand known for delivering high-quality products and a customer-first experience. Our brand embodies the aspirational motto, Ordinary People Do Extraordinary Things, represented by our iconic logo, Chuck the GOAT. We inspire everyone to be the GOAT!

Our growth is fueled by strong connections, whether through live event pop-ups across the country, our e-commerce website, brick-and-mortar stores, or partnerships with leading retailers in the industry. With a team of over 150 employees (and growing), GOAT USA fosters a culture of innovation, collaboration, and camaraderie, making it an exciting place to work and grow.

Please visit our Instagram at @goatusa and our website, for a better understanding of the brand, product line, and founders story.

Full Time U.S. Employee Benefits Include

• Paid vacation and sick time
• Paid Holidays
• Weekly free lunch, drinks, & snacks
• Health Insurance
• DCA/ FSA account
• Employee discount
• And more

Life at GOAT USA

Life at GOAT USA is dynamic, fun, and welcoming, where every team member contributes to our energetic and collaborative culture. We believe in celebrating our team with perks like free lunch once a week, complementary drinks and snacks, and generous discounts on all GOAT USA products. Join us and be part of a company that values passion, creativity, and community!

SALARY RANGE

The salary for this role is $150,000 annually. The salary offered will take into account a number of factors, including the applicant job-related knowledge, skills, and experience, among other factors. A bonus may be included as part of the compensation package offer.

Equal Employment Opportunity Statement

GOAT USA is proud to be an equal opportunity employer. We are committed to equal employment opportunity regardless of race, sex, religion, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status or any other basis protected by law. GOAT USA considers all qualified applicants regardless of criminal histories, consistent with legal requirements.

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